The RFP process can be grueling for both parties – for agencies, it can mean late nights spent putting together big ideas for the hope of being selected as AOR, and for in-house pros it can mean sifting through deck after deck without a good gut feeling on which firm will best serve your company’s interests.

That’s why it’s critical that both parties come to the table armed with the questions that’ll make sure an ongoing relationship is a good fit on both ends.

Diffusion President Ivan Ristic discusses the RFP process from the perspective of both in-house PR pros and PR agencies and outlines the key questions both sides should ask. Read More: Ask the right questions during a PR RFP



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